The time is finally here. Colors are going mainstream. While it is fantastic in many ways, in others it is confusing, mystifying, and downright frustrating!
Who do we believe? There is conflicting information everywhere! Just today, I was reading an article about colors and in one sentence it said blue is serene, then in the next sentence depressing! Who is right?!
We have tried to make that easier for you. In our research on colors and moods, we took the most commonly accepted / researched / agreed upon attributes and named them products! So for instance, Crimson red is Passion. Yellow is Happiness. Green is Renewal. Purple is Creativity.... and on and on....
We also have some of the best experts in the field that watch our work. For instance, Leatrice Eisemen, Director of the Pantone Institute (developed the standards in colors that people use around the world) and International Consultant on Colors, has studied for years and actually teaches a class on Color Psychology. So as you read articles on the web, you may find slight variations in what people say but our colors and moods should remain consistent.
The real trouble and confusion comes in when they give you conflicting advice like in the Serenity example above, or when they say red is good for passion, but don't use it in the bedroom. If red is a passionate color, why not use it in the bedroom? I agree. Why not?
My analysis is the point is not 'don't use it in the bedroom'. I think it is more 'too much of anything is not good'. Use it in moderation. When exposed to red for a long time it can move passion to anger. But seriously, isn't anything that you are exposed to for too long likely to drive you bananas? I think we must also apply some common sense.
The goal to understanding colors is to know what they can do for you, and too add them with thought and care to enhance your sense of well being. It is why we created mood lighting with products named easily so you can understand what it does to your moods. So instead of painting your bedroom wall red, why not add some red mood lighting so that you have just enough when the time is right? Or when taking a bath put on your Serenity lighting so you can really get engaged in the experience and feeling of serenity?
Why not give mood lighting a try and decide for yourself what is right for you?
Excellent and informative blog. Thanks for posting this. It’s informative and enlightening. Keep up the good work.
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