Must Read Sensory Marketing Book on Sensuality of Products

If you haven't read the new Sensory Marketing, Research on the Sensuality of Products, you are missing out. While I have followed Dr. Aradhna Krishna for a few years, I did not fully appreciate or understand the depth and breadth of sensory marketing.  Her book is a real eye opener.

Reading the book gives you the opportunity to explore life in a whole new way, and think about things you never could have imagined. Today I was reading about our sense of smell - and Dr. Krishna explains that scent is the only sense that we have a dual sensory modality - sensing objects from the internal self vs. the external self (from the nose or from the back of the mouth). There are things that smell good and taste bad, and things that smell bad and taste good (i.e. cheese).

Everybody is now a 'color expert', who do I believe?

The time is finally here. Colors are going mainstream. While it is fantastic in many ways, in others it is confusing, mystifying, and downright frustrating!

Who do we believe?  There is conflicting information everywhere!  Just today, I was reading an article about colors and in one sentence it said blue is serene, then in the next sentence depressing!  Who is right?!

Light your porch YELLOW for the Global Month of Hope!

Check out iFred's latest newsletter...  and be sure to brighten our world yellow!

 

http://community.icontact.com/p/wwwmoodfactory/newsletters/ifred/posts/5455220887849992514

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My First Blog Post

Replace the subject line and body with your first blog post and hit send! Include pictures, an mp3, or anything else you want to share. It's just that simple.

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The Color Yellow

There was recently an article on WebMD talking about colors and moods, and I thought I would share with all you color enthusiasts. It is about the color yellow and depression, and it is fascinating to read as the nonprofit world starts campaigning with the color yellow to represent depression.

Make sure to incorporate a lot of yellow into your life! And especially on those days when you are feeling not so great or a little in the dumps, wear yellow to spice it up! Many people choose black or grey - they don't realize they are just making the situation worse.

Yellow is truly a symbol of joy, happiness, and hope. Get Your Yellow On!

Engaging Multiple Senses

Do you know the benefits of engaging multiple senses? Basically, the more senses you engage to create a particular mood (using the correct triggers, of course), the more profound effect on the mood. So if you engage the sense of smell and use scents with tranquil properties, you can feel tranquil. However, once you start introducing more senses (taste, touch, sight, and sound), you create a much more profound experience.

Visit our Colouromatherapy video to learn more about this and how colors / scents and work together.

http://www.mood-factory.com/colouromatherapy/colouromatherapy.html

Brighten Our World Pink in Michigan for Breast Cancer Awareness

Brighten Our World Pink in Michigan for Breast Cancer Awareness

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